Level 5 · Single Plane Select · One Seats

For a decade, Moe Norman let me stand inside his world — not the polished version the public saw, but the real one, where he thought out loud, tested his ideas, and showed me the swing the way he actually felt it.

That inner circle is where I came alive, and everything I've built since was born in it.

I once asked Moe why he chose me. His answer was profoundly simple:

“Because you wanted it.”

— Moe Norman

That's who I'm looking for now.

Level 5 is my way of opening that same door — not for a crowd, but for a few serious golfers who want more than a quick fix. Who want it the way I wanted it. Who are ready to be pulled all the way to the swing they've always sensed was in there.

So this is a personal invitation: come inside my world the way Moe brought me into his. Let me coach you the way he coached me, and let's find out just how good you can really get.

— Todd Graves

Moe Norman's only personal student · Founder, Graves Golf

The day we met

Moe Norman and a young Todd Graves sitting side by side on the bleachers at a driving range — the first day they met.

Moe Norman · Todd Graves

Everything I've built since began on that bench.

No payment required to apply · 1 seats open

"But what can one man do?"

— MOE NORMAN · THE GREATEST BALL STRIKER WHO EVER LIVED

Teach. One person at a time, if necessary.

What you'd actually be getting

You already know the method and you're already doing the work. So let me tell you only the part that's different.

Four two-day gatherings, here, with me

Eight days a year in the room. Not a school you come to once and go home from — four visits that build on each other. I'll know your file before you walk in, and nobody will ask you to explain your game again.

A live call with me every two weeks, all year

Not a video — me, the Dream Team, and you. And here's why it matters: your setup creeps. Your grip rotates a few degrees. Your takeaway shortens. It happens a millimeter at a time, so it feels normal the whole way — and about six weeks after anyone last watched you hit a ball, you are no longer doing what you think you're doing. You can't catch that in yourself. Nobody can. That's what the calls are for.

I measure you myself. In person. Every quarter.

You do the Elite 8 now — you fill it in, you send it to me, and I take your word for it, because that's all the format allows. Here, I'm standing next to you while you do it. I see the shot you'd have written down as 'pretty good.' And twelve months later I hand you your numbers beside the ones from your first morning, so neither of us has to guess what actually changed.

Your year starts the day I say yes

You're not joining a class that's already half over, and you're not waiting on a calendar. Your twelve months start at the next gathering after you and I talk. Whatever we find that first morning is what I build the year around — your game, your schedule, what your body will actually let you do. I've never built two of these the same way.

I've built this around a replaced knee before.

Most of the golfers on this roster have something. A shoulder that's been rebuilt. A back that decides how long the range session lasts. A wrist that's fine right up until it isn't.

I'd rather you tell me about it than quietly work around it — because the first morning of your first gathering is me watching what your body will actually let you do, and building the year from that instead of from a template. It's most of the reason I measure you in person rather than reading your numbers off a form.

The plan I write for a sixty-eight-year-old with a rebuilt shoulder looks nothing like the one I'd write for a forty-year-old. It shouldn't. That's not a compromise — that's the whole point of a program that only takes ten people.

One seat. That's it.

25 on the roster. Fifteen are held by members coming back. One is open, and I choose every one of them myself. You don't buy your way into Level 5 — I invite you in, the same way Moe invited me. There's no enrollment window and no deadline; when they're gone, they're gone.

A few of those seats go to couples every year. If you and your partner both play, say so on the application — I plan the two of you as a pair, and you'll spend the year working on the same swing.

Level 5 — Single Plane Select

By application and interview

It takes about three minutes. If it's a fit I'll send you my questionnaire, and then you and I talk — half an hour, about your golf. I'll walk you through the whole investment on that call, and we'll set your start date from whichever gathering comes next.

Your twelve months:

  • Four two-day gatherings with me at the Performance Center
  • A live call with me and the Dream Team every two weeks
  • All eight principles measured in person, every quarter
  • The one-on-one session where we build your year
  • All meals and hospitality, every time you come

✓ I read every application myself

✓ No payment of any kind to apply

I do turn people down. If it isn't your time, I'll tell you — and I'll tell you what I'd do instead.

Golf instruction involves physical activity. Participate at your own risk and consult a physician with any concerns.

The swing is already inside you.

Moe found it. I spent ten years inside his world learning it and twenty-five more teaching it. What's never existed is a way to be pulled all the way through — measured, corrected, and kept at it for twelve straight months, starting the week I say yes rather than the week a calendar says so. That's Level 5. Ten golfers.

You know roughly how many good golfing years you have left. That number is the reason I only take ten. Twelve months is long enough to change something permanently and short enough that you'll feel it inside one season — and I'd rather spend a year giving you back the ball-striking you had at fifty than spend five years being one more thing on your list.

"Todd, you must believe in yourself. When you get it, you won't believe your eyes."

— Moe, to me · Canada, 1994

A few months later I was on the range striping it, and I said it out loud to nobody at all. That's where Moe-mentum came from. That's what I'm trying to hand you.

No payment required to apply

Reviewed within two business days · I interview every finalist personally

To your best golf,

Todd Graves

P.S.

One of the ten still open, and once the roster's set, it's set — the next good application waits for someone to leave. There's no start date to wait for and no window to miss: your twelve months begin at whichever gathering comes after I say yes. The application is here.